5 Trend Predictions for 2023

I’ve put together my prediction of the next 5 trends that I think will blow up over the course of the next year. Perhaps some will just be a trend, but will others last the test of time?

1. Voice-Based UI

Voice-based user interfaces are becoming increasingly popular, and for an obviously reason. They offer a hands-free, convenient way for users to interact with technology. If you’ve tried to sue your phone on a cold/wet night in Berlin, then you’ll understand the value of this! Voice-based user interfaces use natural language processing (NLP) to understand and respond to user commands.  As the tech continues to improve, we will probably see more and more products with voice-based user interfaces, from smart speakers and virtual assistants to cars and appliances.

3. Personalisation

Personalisation is not a new trend, but it is becoming more important than ever. As users become more accustomed to personalised experiences, they expect products to tailor to their individual needs and preferences. This can be achieved through data-driven insights, machine learning, and AI algorithms. Personalisation can be applied to everything from marketing and advertising (Ad Tech) to product recommendations and user interfaces. In the years to come, products that offer a high degree of personalisation will be ahead of the game.

4. Sustainability

Sustainability is becoming ever so more important in our daily lifer, and it’s no surprise that it’s also impacting Product Design. Sustainable design is about creating products that are environmentally friendly, socially responsible, and economically viable. Sustainable design can include features like energy-efficient interfaces, recyclable materials, and products that are built to last. As consumers also demand more environmentally conscious from brands, sustainable design will become a crucial aspect of the design of the product too.

5. Minimalism and Simplification

In recent years, minimalism and simplification have become increasingly popular in design. This trend is about reducing clutter and focusing on the essential elements of a product – think of the classic Ubers and Airbnbs. Minimalism and simplification can make products more accessible, easier to use, and more visually appealing.